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All Posts attributes of a great leader begin with your why business core values business ethics business values corporate dna developing your corporate dna how can core values impact sales performance how core values translate into sales how to communicate core values how to hire based on values how to reward and promote values how to use core values to drive sales increase your sales leadership development leadership training personal training sales training showcasing your values builds trust & transparency transform your mind values attract the best talent values cultivate fierce loyalty values defines company culture and provides guidance values drive performance values echo your purpose values retain the best talent what do core values represent for a company