Business core values: developing your corporate DNA
What are your business core values?
Developing business core values is essential, regardless of whether your company is a startup or an enterprise.
And when decided upon, they should be shared with customers, clients and employees. In fact, organizations like Zappos actually paste the values on every wall, so that they are always on everyone’s mind. And so far, this has worked wonderfully well for them.
Defining business core values unifies teams, keeping them on the same page, affect hiring decisions, ensuring that you bring on the best and the most suitable talent on board, and ensure that everyone collaborates more effectively, contributing to business goals.
But business values are different for every company out there, depending on the industry, brand personality, targeted audience and business vision and mission statement.
Let’s take a detailed look at what exactly are business core values, why should you develop them and how can you do so.
What are...
About the founders
John Vargas
Sales Mentor
John cares about people and solving their biggest problems. As a former Apple Director of Education, he led Steve's vision and deployed Apple's education programs in South Florida & LATAM. After 24 solid years, he is recognized as one of the rarest 9-figure sales leader. John believes in the power of simplicity and laser focus.
Italo Campilii
Sales & Leadership Mentor
Italo is a connector by heart and genuinely helps people breakthrough. He is a strategist and helps bridge the GAP between Corporations and the Millennial workforce. After working in Sales at Apple and analytics at Google, he helped CEO's and companies grow to their full potential. Italo believes that core values fuel growth and culture within any organization.
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Categories
All Categorieshow can core values impact sales performance
how core values translate into sales
how to communicate core values
how to reward and promote values
how to use core values to drive sales
showcasing your values builds trust & transparency
values attract the best talent
values cultivate fierce loyalty