Knowing your “why” provides you with a firm base from which you can take off, make decisions, and grow. Without such a sense of purpose or knowledge of what you stand for, you’ll be aimless; trying to catch every fad and whims that you come across.
An organization or a business is no different when it comes to requiring such a sense of purpose to guide their future decisions. That sense of purpose is built upon a set of core values.
These values represent what an organization holds absolutely dear and have an overarching impact across everything that an organization does; from its marketing efforts to hiring practices, from how organizations source their supplies to how they treat their customers, etc.
Core values are what shape up the organization’s culture, support the vision, and reflect the company’s identity and beliefs. Without a set of elaborately defined core values, your business...
Learn fresh sales & leadership tactics your competition doesn't know about. Just enter your email below to subscribe to our news letter :)