Hi, my name is Italo.

I help people solve big problems.


No fluff added.  Micro-speed learning for people who desire to learn how to grow their sales, create a culture, and connect with more customers than ever before.


Our courses are created by two former Apple guys (one responsible for 9-figure deals) who understand the value of solving the biggest problems for their customers.  

Work smart.


My Story

I believe that core values are the foundation to great leadership and a thriving space of growth. Through online mentoring and training courses, I have helped leaders and organizations achieve a major 180° breakthrough in their businesses.

What's my story?

At an early age of 7 years, I began practicing for public speaking. My first mentor led me to believe that anything can be possible with the right knowledge, discipline and commitment.

Leaving such a profound impact in my life, I sought mentors throughout the years that helped me simplify my life, so that I can gain more time.

At Apple, I learned that there are never problems, only solutions.

At Google, I learned the importance of building landing pages with the right story behind your brand, so that people can be attracted to your message.

I also learned that strategies are everything in a marketing campaign, and how much you can save if you build them right.

Later on, following my passion, I became a photographer.  Even though I knew that I could be doing something else, I wanted to do something with my life that made me happy while maintaining a work and life balance.

This skillset helped me develop an artistic eye, that helped me build brands from scratch for customers.

My exciting journey started one day, while I was fishing with my buddy John, a mentor who I admired.  

I learned that he was a Director of Education for Apple, and a solid team player, which earned him Steve Jobs' recognition for the incredible sales results him and his team had produced. After retiring, John went for his passion of helping others and began solving the biggest problems for CEOs and executives. 

If there's something I learned from John is the impact of simplicity. He shared multiple stories about Steve Jobs view on keeping it simple, saying no to the 1,000 ideas and saying yes to the right one.

We're truly excited to share our knowledge in what we believe every person in the world needs - a simplified sales academy - fueled by core values.

The world is full of noisy, overcrowded information. More people than ever lack of confidence in closing their sales. People have less time to invest in themselves and more people are beginning to realize that no matter what you do in life, you're either buying someone's vision, or selling yours.

We want to make the process simple and easy for anyone in the world to gain full confidence, and learn to solve their customers biggest problems.

Ready to go all in?

Every week, we connect on a live training to help solve your biggest sales problems (or your customers!).  


You have nothing to worry about. We offer full refunds up to 14 days after purchase.


Watch on the go.  Your class will play in any modern browser anywhere.



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